Why sustainability?

With the growing concerns about the environment, it has become imperative for individuals to adopt sustainable lifestyles. Our experience in the fashion industry highlights that this sector has a significant impact on the environment, despite being seen as a trendsetter. We acknowledge the importance of making changes in our own practices and being mindful of our impact on the environment. Many leading brands exploit the concept of sustainability to attract customers, without making meaningful changes. The recent pandemic has further emphasized the need to adopt sustainable solutions for a changing world. It is now more critical than ever to take a small but significant step towards creating a sustainable future.

How is Pixie different from other sustainable brands?

At Pixie, we aim to provide a truly sustainable brand that takes into account all aspects of production, from packaging to labor. Our use of advanced technology and innovative solutions ensure minimal environmental impact. We prioritize sustainable fabric alternatives, such as lyocell tencel, which uses 90% less water than other sustainable fabrics. We believe in creating vibrant, colorful kidswear that appeals to the next generation while still being environmentally conscious. To that end, we our digital printing process reduces water usage, minimizes chemical release, and conserves energy. Our commitment to ethical practices and reducing the carbon footprint sets us apart, making our fabric a key unique selling point.

How does Pixie stand out from other kid swear brands?

With a focus on the future and the well-being of our children, modern parents have high standards for the products they choose for their loved ones. However, many children's brands still use harmful practices like flocked printing which can lead to dangerous dust inhalation for children. It is important to remember that product aesthetics do not have to come at the cost of health and safety. We must prioritize the well-being of our children above all else.

What is our mission?

At Pixie, we are dedicated to promoting sustainability and reducing our carbon footprint for the benefit of future generations. We aim to raise awareness of the need for sustainable practices in the fashion industry and encourage consumers to make conscious, eco-friendly purchasing decisions. Our goal is to be a leader in promoting sustainable solutions for a better future.